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Scripps Networks / Fine Living
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Objective:
To introduce and promote Fine Living programming to top national and regional cable providers.

Items: Luggage Tags, Wine Stoppers, Decorative Boxes, Keychains and Custom CDs were used in a direct mailing.

Strategy: Scripps Networks / Fine Living wanted to introduce and promote Fine Living programming to the top national and regional cable providers by way of a five week mailing blitz. Each week a custom package was mailed to the programmers with items relating to each of the five segments of the networks programming.

Results: Fine Living is now on air from coast-to-coast reaching over thirteen million households.

Fine Living   Fine Living


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FINE LIVING
Fine Living
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