Objective: To gain brand awareness in the Hispanic community.
Items: Totes, Can Openers, Kitchen Towels, Pot Holders, Magnets.
Strategy: Practical kitchen items were selected as premium items due to the fact that Hispanic women do a lot of cooking and can use all of these items. A booth was set up at the celebration of Mexico's Independence Day. Visitors to the booth played spin the wheel to find out which of the above mentioned prizes they had won.
Results: The participation at the booth was overwhelming.