Objective: To introduce and promote Fine Living
programming to top national and regional
cable providers.
Items: Luggage Tags, Wine Stoppers, Decorative
Boxes, Keychains and Custom CDs were
used in a direct mailing.
Strategy: Scripps Networks / Fine Living wanted
to introduce and promote Fine Living
programming to the top national and
regional cable providers by way of
a five week mailing blitz. Each week
a custom package was mailed to the
programmers with items relating to
each of the five segments of the networks
programming.
Results: Fine Living is now on air from coast-to-coast
reaching over thirteen million households.
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